4 Questions To Ask Before Choosing A Social Media Platform

4 Questions To Ask Before Choosing A Social Media Platform Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!4 Questions To Ask Before Choosing A Social Media PlatformUpdated On 21/06/2015Author : MorganTopic : Social MediaShort URL : http://hbb.me/1SAMZav CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogNot all Social Media platforms are created equal. You do not need to be apart of every single social media platform, especially if it holds absolutely no value to you or your business.As a social media specialist, I cant help but jump on the next new and shiny social network, but as a business owner, I only use specific platforms which are right for the needs of my business.A t-shirt company may want to focus on Tumblr Facebook, while a food truck may want to focus on just Twitter, while a brew pub could focus on YouTube, Twitter Facebook. See what Im saying?Ask yourself these questions before starting up that social media platform:1. Why? I always ask why. WHY do I need a Twitter? WHY do I need a YouTube? WHY do I need a Facebook? And in general, WHY are you thinking about setting up social media platforms? If I cant answer WHY, then Ill usually nix that platform or social media altogether.2. Who Where? Then I ask, WHO is my target audience and WHERE are they hanging out? If my target audience will appreciate my business more on YouTube, then Ill focus there first and slowly move to other platforms. Find out where and who your target market is. You can do this by looking at where your competitors lack, listen to your potential customers, do a Google search for common questions in your industry, then solve those questions.3. What? What am I even going to put up on said platform? Having a strategy of what exactly youre going to post ahead of time, is extremely important. Are you just going to post blog posts? Are you going to get customer interaction by continually asking questions? Is it for debates? Posting pics? WHAT is the platform for?READPanda Cannot Read Engli sh, Please Stop Talking Rubbish4. Time? How much time do you have to devote to social media? If its only once a day for a few minutes, then focus on a platform that doesnt require very much attention at first, like Twitter. Ive realized with Twitter that its much easier to gain a following simply by tweeting once or twice a day. People tend to find Twitters a bit easier than Facebook pages.If you dont have the time and you dont have the desire but youve been answering the questions above with ease and realize you probably need social media, if might be a good idea to hire a person or team to handle it. Or if you want to learn, hire someone to give you in-depth training.Social media isnt necessary for all businesses and its a serious commitment once started. Dont feel peer pressured into getting a Facebook and/or Twitter. Simply having a Facebook means nothing if theres no one there interacting. In fact, having an empty Facebook page is worse than having no Facebook page.If it makes sense for your business, then take your time with it and make it the best social network anyone has ever seen!This article is written by Morgan, CEO at SociableBoost, a San Antonio, TX based social media company. If you wish to write for us, kindly check this.